Dean Yates — Writing https://deanyates.co.uk/writing/ Essays from Dean Yates on paid search, the agency industry, and running a business. en-gb 247 bookings that were actually page views https://deanyates.co.uk/writing/247-bookings-that-were-actually-page-views/ https://deanyates.co.uk/writing/247-bookings-that-were-actually-page-views/ Tue, 04 Aug 2026 00:00:00 GMT Opinion Google Ads reported 247 bookings in a month. Two hundred and thirty-one of them were page views, and only three were real. Smart Bidding had been optimising to the fake number the whole time. If your reported conversions look better than your reality, this is how it happens and how to check your own account. Why small businesses stopped trusting marketing agencies https://deanyates.co.uk/writing/agency-trust-problem/ https://deanyates.co.uk/writing/agency-trust-problem/ Thu, 18 Jun 2026 00:00:00 GMT Opinion The wariness owners feel towards agencies isn't bad luck. The industry earned it. Here's what honest actually looks like. What Harrier jets taught me about Google Ads https://deanyates.co.uk/writing/harrier-jets-to-google-ads/ https://deanyates.co.uk/writing/harrier-jets-to-google-ads/ Wed, 10 Jun 2026 00:00:00 GMT Building RTN The best training I had for paid search wasn't marketing. It was years spent treating machines as systems. Running a business when you'd rather not be seen https://deanyates.co.uk/writing/running-a-business-as-an-introvert/ https://deanyates.co.uk/writing/running-a-business-as-an-introvert/ Tue, 02 Jun 2026 00:00:00 GMT Off the clock You don't have to be the loudest person in the room to build something. Notes from an introvert who sells for a living.