Writing
Thinking out loud.
Opinion on paid search and the agency industry, notes on building a business, and the odd thing from outside work. No how-to guides, that lot lives on the Run The Numbers blog.
- 247 bookings that were actually page views
Google Ads reported 247 bookings in a month. Two hundred and thirty-one of them were page views, and only three were real. Smart Bidding had been optimising to the fake number the whole time. If your reported conversions look better than your reality, this is how it happens and how to check your own account.
- Why small businesses stopped trusting marketing agencies
The wariness owners feel towards agencies isn't bad luck. The industry earned it. Here's what honest actually looks like.
- What Harrier jets taught me about Google Ads
The best training I had for paid search wasn't marketing. It was years spent treating machines as systems.
- Running a business when you'd rather not be seen
You don't have to be the loudest person in the room to build something. Notes from an introvert who sells for a living.
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